As part of a strategic initiative to enhance the university’s Welcome Center—the first stop for incoming students and visitors—I led the design of an environmental graphics package.

Adaptability was central to the design approach, as the Welcome Center may undergo a more holistic renovation in the future. The goal was to deliver a thoughtful, branded experience that welcomed new students while remaining versatile and timeless in tone.

Deliverables included presentation materials for university stakeholders, full-scale design mockups, and a detailed implementation plan.